Spend

Every dollar by channel and play, next to what it produced. Cost per submission is the number. The readout says what to cut.

Actual spend

Planned $380

Submissions

0 meetings · 0 replies

Cost per submission

–

Log a submission to compute

Cost per meeting

–

Log a meeting to compute

System activity

drafts · 0 approved · 2 briefs · 34 signals · 1 audits

Spend by channel

actual vs planned

Data

$0 / $200

Models

$0 / $80

$0 / $100

actualplanned

spend against outcomes

Play	Spend	$/sub
Pipeline	$0	–
AI Search	$0	–
Video	$0	–
Shared	$0	–

planned
Data · ApolloPipeline
Seats and credits for ~2,000 brokers
$200
planned
Models · Anthropic, GroqShared
Scoring, drafts, briefs, audit
$80
planned
Email · Existing senderPipeline
Sending and tracking
$100
planned
AEO tool · Profound (optional)AI Search
Off until the 30-day baseline moves
$0
planned
Video editor · ContractorVideo
Starts with the first recording
$0
planned
Paid social · LinkedInVideo
Day 61, behind the two best clips
$0

No outcomes logged. Replies, meetings, and submissions go here until the CRM is wired.

what worked, what to cut, written from the numbers above

Click Readout and the agent writes the month up from the spend, the outcomes, and what the system did. Blunt on purpose.